Fonts 🎬

Let's talk about fonts! They might not seem like much, but they are the key to a well-told story...

The font also provides the audience with a sneak peek of the movie, this is great for focusing on a specific genre and target audience. 

It is also important to choose a font that is easy to read for your target audience, for example, most teens now-days don't know to read calligraphy, or its simply just harder for them, therefore, they can loose interest easily when viewing titles that seem too complicated.

The font sets the mood, this also includes colors. Colors convey a lot of emotions, and they can be used in many ways to foreshadow small details. For instance, the color red can be associated to two complete opposite meanings. Love or sadistic thoughts. In cases like this, the font is what ends up determining if the film is creepy or a sweet romance.

Another cool thing about fonts is that they can be combined with lots of other characters, symbols or numbers to represent other letters. This also makes the tittle of the movie stand out more and becomes a symbol that makes the movie easy to recognize. 

The "Shrek (2001)" movie  is a great example of this, since the first letter is green and has the same ears as the main character of the film.

Pixar and their lamp as a "I" is also a really iconic example.

References: 

https://www.awebco.com/blog/why-typography-is-so-important-to-your-website-design/#:~:text=Typeface%20and%20font%20choice%20are,well%20as%20your%20target%20audience. 

https://masonmediastudies.blogspot.com/2020/03/fonts.html